It’s the Achilles Heel of just about every entrepreneur. Just about every entrepreneur I talk to and work with, always needs to raise their fees by at least 50%. Yes, 50%!
BUT, your actual prices are only one way that undercharging shows up. It’s certainly the most obvious, but did you know that there are many different ways that undercharging shows up, without the entrepreneur even realizing it?
Your pricing is a reflection of what you believe. And most entrepreneurs allow their fears to guide their pricing. And those same fears are what drive very specific behaviours that can result in the loss of tens of thousands of dollars!
I don’t want that for you. In today’s episode I dive into what I’ve noticed are the 5 sneaky ways undercharging shows up, and our freebie today is one you’ll want to grab – it’s designed to help you close the gap, and make more money!