Have you ever been in a conversation with an acquaintance or someone you just met and you get the feeling they are likely an ideal client for you and you just have no idea how to transition this conversation from small talk to how you can help them? Do you worry if you do that you’ll come across as “salesy” or “sleezy”?
So instead of making an offer you just “hem and haw” around the topic and keep the conversation casual, or worse social. And then the conversation ends and you never know if that person could have been your next perfect client.
Frustrating isn’t it?