Have you made the decision to raise your fees, but just aren’t quite sure HOW to do it? Are you still a bit worried about your clients’ reactions?
I thought I would share the secret that changed my business, and that I teach all of my clients:
Stop charging by the hour, month or individual services and instead create lucrative and client-centric packages.
Clients love packages:
- It creates a tangible clear result that they can easily say “yes” to
- A package creates a clear framework so that they understand exactly what they will receive
- It takes away all the guess work and confusion for them. They don’t have to wonder which services they need or for how long or how much
- Packages take away the financial stress of wondering “how much will this cost in the end?” They can confidently budget and plan their cash flow
- It makes them feel special as they step up to it
- They have a high-end brand to associate themselves with. (My Platinum Clients absolutely LOVE their Platinum Identity)
- The package is all about them
Why YOU will love packages:
- Instant boost in income and profits
- You suddenly position yourself and your service as a “step above”
- They create “expert” status
- You are able to more accurately predict your cash flow
- No more “will they keep going this month?” drama
- No worries about managing your time to meet clients expectations while still trying to deliver world class results
- Your clients get better results because they make a commitment to themselves
- Offering packages creates value, makes you unique and you stop being a commodity that can be shopped on price
Almost every business can create packages. However there is a right way, and a wrong way to create and price them.
When you create packages you need to make sure that they are all about the client, that the benefit and results are clear, and that you aren’t re-creating and re-inventing your package for each client. If you are ready to take that next step yet don’t know where to begin, I’ve prepared a simple starter program that you can complete in an afternoon on creating your first packages! Find out more details here.
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