When you have the perfect sales call and the prospect doesn’t even balk at the price – it can almost seem to good to be true, and then…it IS to good to be true as they say “Ok, sounds good, I just need to talk to my spouse”
And then they either come back and say it’s a “no go” with their spouse, or they completely ghost on you.
The trickiest part of this objection is that it CAN be totally legit – but you don’t know that when the prospect says it.