When I first started in business, and even for quite a while after that, I REALLY sucked at sales. About 80-90% of my clients that I thought I had landed, backed out shortly after they said “yes”.
The truth is, it’s not enough to get a prospect to just SAY “yes” to working with you. More often than not, if you haven’t laid the right foundation from early on in your sales call, your new client will back out. They might tell you they changed their mind, or you might just never hear from them again.
