If you and I met at a coffee shop for the first time and I had no previous idea what your business is, or what you stood for, what would I mentally conclude just by looking at you?
Would I expect you to provide a premiere level service or a low cost/ low quality solution? Would I think you are an expert or a novice? Would I have a good idea about what it is you do? And would your values be clear and consistent?
It doesn’t matter what is on your website or business card. Who you are, how you show up, and the image you portray, is always communicating the true essence of your brand