The Budding Entrepreneur’s “Catch-22”
Do you remember when you were fresh out of school, trying to get your first job? And you found yourself having trouble getting a job without experience, and you couldn’t get experience without a job?
As entrepreneurs we have our own version of this seeming “Catch – 22” – when potential clients want to see testimonials before they move forward, but if you’re new in business or launching something new, you need clients to experience working with you in order to GIVE you testimonials.
Last week on Living Forward TV, we dove into the emotional aspects of why entrepreneurs offer to work for free to get testimonials. And today, we’re looking at the practical side of this. Because it does come up where a client wants some kind of referral and you don’t have any client case studies
I’m going to help you make this perceived challenge a non-issue all together.