Living Forward Business & Lifestyles Inc
Client Attraction. How to Get clients from speaking gigs – Do you want to attract more clients? One of my favorite client attraction strategies is speaking. It’s how I took my own business from a $1400 flop to a multi 6 figure success.
There’s a reason speaking is such a hot topic and why there are so many training programs. But have you noticed that many places you speak at won’t let you make a paid offer?
When you have the perfect sales call and the prospect doesn’t even balk at the price – it can almost seem to good to be true, and then…it IS to good to be true as they say “Ok, sounds good, I just need to talk to my spouse”
And then they either come back and say it’s a “no go” with their spouse, or they completely ghost on you.
The trickiest part of this objection is that it CAN be totally legit – but you don’t know that when the prospect says it.
“Go get a client”
How many times have you heard that and thought “Sure, I’d love to – but where the heck do I find one?”
To be selling consistently you need to be speaking to people almost every day in your business – but is your calendar empty?
Do you have a discovery form or request for consult on your website and nobody is filling it out?
Are you wondering where the heck you’ll find people to speak to without having to eat one more rubber chicken lunch at a networking group that’s really just a bunch of friends hanging out
Public speaking is one of the most common human fears, but it is easily conquered when you apply the lessons in this episode. And if you can conquer one of the biggest fears known to humankind, what can’t you do?
Today on Living Forward TV we are doing something a little bit different.
I’m super excited to unveil the launch of our new playlist “Behind The Scenes Tutorials”
While I do have an amazing team that takes care of a lot of my tasks – there was a time when I was a business of “ONE” and I had to do things myself.
Can you imagine losing your home and all your belongings in a fire, and then 10 days later the company you work for closed its doors and you lost your job?
That’s exactly what happened to my guest Francesca Anastasi. And not to mention she also had a young daughter. And despite an active and intense job search, it was right after 9/11 and no one was hiring.
There are no lack of resources or trainings available out there on why you need to speak, how to write your talk, how to craft your offers and deliver your talk, etc.
The reason for that, is that speaking works! It’s one of the fastest and most lucrative ways to generate a buzz for your brand, to attract leads and to get you clients.
BUT….it seems that most of those trainings are missing a key ingredient. They don’t actually tell you with any depth of information or strategy how to GET those gigs.
Sure they may give a few tips, and give you directories to look up. But simply downloading a directory of venues and reaching out to places you don’t know without proper preparation, or just putting feelers out there – is a recipe for frustration and disappointment.
Last weekend I attended The MANE EVENT horse expo in Chilliwack BC (just outside of Vancouver).
I love all things horses! But I’m sure you already know that by now. And as much as I attended this event to watch some of the clinics and demonstrations, I also attended to go through the EXPO, so I could meet and talk to various saddle companies, as I am in the market for a new saddle.
Now when it comes to saddles there is so much that I just don’t know. But what I do know is that the one I have doesn’t fit me or my horse because ever since I switched from English to Western Riding and bought the saddle I had second hand:
So I went to this expo with a lot of questions, and also a bit of apprehension as I just didn’t know what I didn’t know, and wasn’t sure if I would ask all the right questions.
On a recent episode of Living Forward TV, I spoke about an easy and elegant way to market your business: engaging in meaningful and genuine conversations, instead of trying to sell or collect business cards.
When you connect with people on a deeper level, before you ever even talk about business, you create rapport and credibility and a way for them to truly get to know YOU, and to like you, and trust you.
And when people like you and trust you, they are much more likely to want to do business with you and to refer business to you.
In today’s article, I want to take this a step further. I want you to think about how you can create that same feeling, and comfort, in a way that impacts more people in a shorter amount of time.
Do you find that in the summer, in addition to the regular distractions – nice weather, fun activities, visiting guests, travel, etc – that it also seems like there just isn’t that much business out there because everyone else is doing just that – enjoying the weather and taking holidays?
I get it, people ARE on vacation, and many networking groups do close down for the summer, however, I’ve not met too many people who are on vacation ALL summer – even if they take 2 or 3 weeks off, there is still approximately 9 – 10 weeks left in the season! And I’m pretty sure that just like you, other entrepreneurs do need to keep up business activities.
If there is one thing I have found over the years in my business: usually most business that I close today is the result of work I did several months or even a year or so ago. It may seem like it’s new, as perhaps I did just meet this client, but when I look back at all the events that led that client to me in this moment, well, it usually started with something I did quite a while back that may be directly – or most likely – indirectly related to today.
That’s why momentum is so important in business. You may have what seems like enough business for the summer, and even if you do decide to take a vacation and have enough funds put aside to cover it, that income and those funds are the results of earlier work. Keeping up your momentum in the summer is crucial to your continued success and future cash flow.
