I have recently been giving my Signature Talk “Charge What You Are Worth” in many cities and locations. And every single time, it’s a full house, either sold out, or close to it, and sometimes, it’s oversold.
This tells me that this is a subject that is very personal and dear to many entrepreneurs.
Charging enough for you to leverage your time, and create more income from your products and/or services is one of the KEY things I coach so many of my clients on, because it doesn’t matter what else we create in their business, from marketing, to systems, to branding & client attraction, if they don’t have this part handled, they will struggle financially and likely burnout from overwork.
Yet, while so many recognize low pricing as a problem, and to be honest, it is a symptom of much deeper issues, there are many other ways these issues show up, that have entrepreneurs regularly, under earn by leaving thousands of dollars on the table.