What Exactly is an “Easy Yes”?

Last week on Living Forward TV we talked about creating an “Easy Yes” offer for potential clients who may believe they can’t afford to work with you even though they really want to.

I had a few people ask me if that meant they should offer discounts.  And to that I say “HECK NO”!

An “Easy Yes” means a smaller offer, not your complete package at a discount!  Your  “Easy Yes” offer, even though smaller, needs to be priced at what it’s worth and reflect the value it provides, and it needs to be a logical stepping stone to your next offer!

In other words, it needs to impactful enough to solve a problem and have your client feel like they got value without solving all their problems (even better if it opens up another problem for them!) and priced in a way that makes it easy to say “Yes”, and emotionally prepares them for the higher investment in the next step.

Here are a few examples:

• A workshop that provides a lot of value and, because of the size of the crowd, you set the investment at a very attractive and attainable level.  During the workshop your clients see how much they benefit from working with you and they decide to invest in a private retreat or a full package with you.

• A digital self-paced product where they can see the quality of your content, and realize “if this is what I get on my own, it must be amazing to have his/her help directly”.

• A private (paid) 90 minute deep-dive session that addresses ONE issue, and where you can offer them to take the next step.

• A group program where it’s accessible for the client, but they don’t get you one-on-one, and you get to leverage your time and make more money.

Now we did talk about these in the Episode, and it’s definitely worth mentioning again.  The key thing here to realize in these examples is that they are all really “just a taste” of what it’s like to work with you.  And even though it’s just a taste, you still want to make sure you charge for it!

I liken it to a tasting at a fine winery.  If a client isn’t ready to buy a full bottle of wine, they can opt to simply invest in the tasting – for which the winery charges.  And then once the client has had a taste, most of the time, they will buy the bottle, or more!  They never, however, discount the bottle!

If you are struggling to create an “Easy Yes” for your clients and are finding you hear a lot more “No” or “I can’t afford it”, then I’d love to help you with that through my easy-to-implement “Signature Package Design Master Plan”.  I teach you in this program exactly how to create your offers – from the most basic to your highest level.

Or, if you would like to get my personal help, then simply apply for a complimentary conversation to see which Velvet CEO program is right for you.  Simply click the image below to apply.